18/10/2022
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What is inbound marketing? What is an inbound marketing company and what does it do?

Marketing is an important field for any production or business enterprise. There are many different forms of Marketing, one of which must be mentioned is Inbound marketing. So what is inbound marketing? What is an inbound marketing company and what does it do? Let’s find out with VIO ACADAMY.

What is inbound marketing

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  • Inbound marketing aka inward marketing, this is a marketing strategy based on the true value of products and services.
  • This strategy will focus heavily on the customer experience so that they voluntarily come and stay.
  • Inbound marketing can be accomplished by a variety of activities such as:
  • Social media
  • Virtual video
  • Blog
  • Webinars

Example: Coca Cola in 2014 they launched the Share A Coke campaign. This campaign created a very interesting experience for customers by printing their own name on the water bottle. Coca made customers feel special and important. Because of the uniqueness of this campaign, Coca cola has attracted a lot of customers.

What is Inbound and Outbound marketing? How is it different?

What is inbound and outbound marketing?

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What is inbound marketing, we have partly understood through the definition above, so what is outbound marketing? And what is the difference between these two forms of marketing? Let’s find out together:

Outbound marketing is also known as interruption marketing in Vietnamese, which means interruption marketing.

Contrary to Inbound marketing, Outbound marketing is a traditional marketing strategy. It manifests itself in the following forms:

  • Television commercial
  • Radio
  • Telesales
  • Spam email

However, this strategy can cause a lot of inconvenience and discomfort for customers, and can even cost businesses a lot of budget but not achieve high efficiency.

What is the difference between Inbound marketing and Outbound marketing?

Inbound marketing

  • Inbound marketing reaches out to customers through two-way interaction with customers.
  • The essence of Inbound marketing is advertising based on customer needs. When users have needs, businesses will offer solutions to meet customer needs.
  • When looking for information about a certain issue, users will learn through articles on websites or on Youtube. Grasping this mentality, businesses will create articles or videos with useful content, post them on their website or youtube for users to learn. Thereby, it will cleverly attract customers to use your products or services.
  • Inbound marketing accompanies customers throughout the process from generating a need to making a purchase decision.

Example: A business sells tap water purifiers. They will shoot a short video introducing the product, how to use it as well as showing the audience the effectiveness of the product. When customers want to learn about this product, they will watch the video on the company’s website, see the advantages of the product in the most convincing way.

Outbound marketing

  • Outbound marketing: If Inbound marketing approaches customers by 2-way interaction, Outbound marketing approaches 1-way with customers.
  • Outbound marketing is a business that actively interacts with customers, forcing them to receive information whether they like it or not.
  • Outbound marketing actively delivers messages to attract customers.

For example. When we are watching a movie or a certain program on youtube, we will be interrupted by a short video promoting a certain product or service. This is the proactive approach of Outbound marketing.

The contrast in customer approach of two forms of Marketing

Outbound marketing and Inbound marketing to customers

  • Outbound marketing: focuses mainly on the product of the business. This form provides about 80% of product information and 20% of other information.
  • Inbound marketing: focuses mainly on providing useful information to customers, in order to attract customers’ attention to the business.

Example: When your business sells a baby milk product. If in the form of Outbound marketing, it will focus on introducing ingredients, uses, raw materials, production places …. of the product.

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Inbound marketing is different

This form conveys relevant content such as:

  • Share how to prevent constipation in children
  • Notes when making baby formula
  • Share information on how to store formula….

From those shares will attract customers interested in your products.

The purpose of conveying the content of Inbound marketing and Outbound marketing

  • The purpose of Outbound marketing’s content transmission is to do everything to make the business’ products and services appear in front of customers, in order to attract their attention. From those customers will find potential factors.
  • Inbound marketing is different, this form focuses mainly on customer needs. Focus on finding out what customers want, to give useful content and information. From there, it will create trust for customers and attract them to be interested in your products and services.

To clearly see the difference between Inbound marketing and Outbound marketing, observe the table below:

Features Inbound Marketing Outbound Marketing
Deploy across channels Website, email, social media.. TV, billboard, ads network, magazine…
Interactive Information the user needs Information provided by the brand
Content Useful content according to customer needs Advertising, PR products and services
How to find customers Customers find themselves Search for customers
Budget Low Tall
Customers People in need All customers
Effective Long term Only when there is an advertising campaign

Looking at the table above, we can see that Inbound marketing has many outstanding advantages. But outbound marketing also has very useful points. Should combine both Inbound and Outbound marketing reasonably to achieve the best effect.

What are the benefits of inbound marketing?

Inbound marketing brings great benefits to businesses with limited financial and human resources, namely:

Low cost, high efficiency

The cost savings that Inbound marketing brings is shown through the following statistics:

  • Reduce up to 61% of costs compared to traditional marketing.
  • According to HubSpot, Inbound Marketing helps increase return on investment (ROI) more than 3 times higher than Outbound Marketing.
  • Inbound Marketing’s cost of 1 lead ($134 – save about 12% ) is lower than the cost of 1 lead of Outbound Marketing ($332 – save about 5%).
  • Hubspot survey in 2013, 58% of users Inbound Marketing and 34% of leads are generated by Inbound Marketing.

Long term benefits over time

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The essence of Inbound Marketing is to build a long-term relationship between customers and businesses. When customers trust the business, they will stick around and stay for a long time.

For example: When you have an impressive content post, it will attract a lot of people to automatically like and share the article as well as the business’s fanpage. From there they will always follow and support your fanpage when you maintain impressive articles.

Building customer trust, increasing brand recognition

Brand is the factor that maintains the existence of a business, not necessarily costs and revenue.

Inbound Marketing helps increase the brand awareness of the business. Through videos and images with brand logo attached, customers will easily recognize the company’s products. Especially the useful content that the business brings will increase the trust of customers.

Provide the most complete information about products to customers

Gallup has surveyed that, when the information about the product is presented in detail, it will attract up to 47% of customer interest and if the information is presented in the form of video images it will increase. to 62%.

Determining the right target audience

Inbound is aimed at users who need to answer and solve their questions. Therefore, the probability of success and sales of the product will be higher.

Notes when using Inbound marketing

  • Always consider Inbound marketing an integral part of your marketing strategy.
  • Combine Inbound marketing with other forms of marketing.
  • Build good relationship with customers.
  • Oriented to the right audience, not the majority.
  •  Development of diverse content.

So what is an inbound marketing company and what does it do?

An inbound marketing company is a company that specializes in inward marketing strategies. Here, the products of your business will be built the most effective and methodical brand image.

VIO ACADAMY is a company with many years of experience specializing in online sales solutions using smart websites. through advertising campaigns. With a team of professional and experienced staff, we will meet the requirements of the most demanding business customers. Hope it helped you understand more about this marketing campaign.